(Reuters) - A history of Ford Motor Co (F.N) could be told with the succession of slogans it has used over the decades - some remembered within the company as rallying cries, some more as punch lines.
Now, six years into a comeback from near collapse, the automaker has a new slogan that underscores confidence that its recovery is almost complete: "Go Further."
For an automaker with 166,000 workers worldwide and a history of riding boom into bust, the slogan is intended in part as a warning against complacency after three years of profits, executives say.
Ford Focus has been judged New Zealand's Car of the Year:
"A particular appeal of the latest Focus is its excellence in a range of motoring environments; whether it is urban or highway motoring, or covering ground over the country's secondary roads, the latest Focus is always impressive."
Cars.com Work Truck of the Year recognizes vehicles that get people to work in style and help them to do their job better. Our editors said about the F-150: "To be a hard worker, you have to be able to do a lot of different types of work. And probably no other vehicle reflects that spirit better than the Ford F-150. Like a multi-functional tool, the F-150 can be configured in an almost infinite number of ways to meet the needs of commercial, personal or family jobs."
The Cars.com Play Car of the Year is given to the car that provides the most fun on the road. Nominees range from vehicles like convertibles and sports cars to off-roaders. Our editors said about the Boss 302: "The Ford Mustang is already one of our favorite sports cars, but the new Boss 302 knocked us out. Everything you like about the Mustang GT - the power, the sound and the attitude - has been enhanced in the Boss 302."
Ford Sync, the voice-activated in-car connectivity system introduced in 2007, now is installed in more than 4 million Ford/Lincoln Vehicles. "Sync has been integral to keeping pace with the consumer, delivering value through a constant flow of new features that keep them connected to their digital lives in a safer, simpler and smarter way while driving." Learn more about SYNC and the benefits it provides.
The new 2011 Ford Mustang GT battles its bitter V-8 rivals --the
Chevrolet Camaro SS and the Dodge Challenger SRT8 -- in an epic
quarter-mile drag race. Brought to you from MotorTrend.com
2013 Ford Fusion: Sleek design will differentiate Fusion from other sedans in the midsize segment, with class-leading fuel economy in gasoline (37 mpg on the highway with the 1.6-liter EcoBoost engine), hybrid (at least 47 mpg in the city) and an all-new plug-in hybrid (with more than 100 MPGe).
Are you ready to Experience the All New Lincoln Brand? This is the biggest statement Lincoln has ever made at an auto show. Stay tuned.... the New MKZ Reveal is Next week!
